Failing Easy Market

This morning there was a big hoopla in the papers and online about the opening of the new Fresh & Easy market in the Richmond District. Now I like to go to openings of things around the city, but don’t like the lines and crush of people. I figured, this is a grocery store. There shouldn’t be any problems right? WRONG!

As it turns out the people at Fresh & Easy decided not to give the newspapers or online journalists the time that they were opening up. My wife and I drove by and saw people going in and out of the store so we found a parking place not in their lot that was already filled with cars and their upstairs lot that was cordoned off and walked the couple of blocks to check out the new store.

Once we got up there we saw they had a table where they were handing out little cups of apple juice and a crowd of people standing around NOT going into the store. I walked up to a lady who was blocking the entrance and asked her if they were open. She said, no we’ll be open at 10am. We’re having a kick off breakfast right now for the staff and people from corporate. OK, here’s something Fresh & Easy needs to learn about doing business here. People in San Francisco like something called convenience in their shopping. We don’t like a store that shows off their large parking area by not letting you park in it. We don’t like that you’re posting your opening time at 8am out front only to find that you aren’t letting people in until 10am and we sure as hell don’t like it when you’ve got staff and corporate coming in and out of the store enjoying their private breakfast inside.

We were hoping to try some of their goods, but to no avail since we weren’t going to wait an hour for the store to open. I hope they get their act together since the outer Richmond district needs another grocery store after the Lucky’s closed there some time ago. It would not be a good thing if Fresh and Easy became known as Failing Easy.

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