Well shoot. Yet another San Francisco institution is coming to an end. A few days before my birthday on September 2nd San Francisco’s first unionized strip club The Lusty Lady will close its doors for good. Being the first worker owned unionized strip club in the United States wasn’t good enough to keep it open. It’s rent has been jacked up to an unaffordable rate now so it’s time to close.
The saddest part when I read about it were some of the comments people had made such as, I went there three times or so, spent two or three quarters each time, and am really glad I did. OK well I’m no accountant, but I think it takes more than three quarters three times to keep the doors of an establishment open. I have to admit that it’s been over 20 years since I last visited The Lusty Lady [which I’m sure my wife has no problem with]. This is probably a good part of where the problem is that caused The Lusty Lady to have to close it’s doors — people weren’t coming and spending money there.
This is a problem with many San Francisco small businesses in that it’s difficult for them to compete. Everyone will probably say how much of a shame it is that The Lusty Lady is closing or any other San Francisco business that closes, but when was the last time they visited the place and actually spent money there. I’ve heard several times people say about small businesses in town that, it’s a nice place, but I don’t think I’d buy anything there. This is a part of the reason why these places end up closing and going away.
Well in the case of The Lusty Lady it was a little more than that. They’re rent way back in the dark ages of 2001 was $5,500 a month. Through a number of rent increases it had been raised to almost $17,000 a month. That’s a serious increase and when you’ve got that much money going to rent a building you don’t own it’s pretty hard to come up with money to make the building you don’t own look better — especially when the landlord doesn’t want to help you out.
It turns out the owner is Roger Forbes who owns most of the strip clubs in San Francisco and he wants to expand the Hustler club to fill the space The Lusty Lady now occupies for a couple more weeks. Oh great. Pull in more frat boys. The Lusty Lady was always a different sort of place. The girls weren’t all airbrushed perfect and blonde like you’d see in Playboy magazine, but built more like regular girls you’d see. OK, maybe regular girls with pink or purple hair, tattoos and piercings, but not all of them were like that. If nothing else The Lusty Lady reminded us that it wasn’t just centerfold models who were naked under those clothes but every woman.
The place was not in the best shape, but I’ve yet to see a strip club that was, especially if you turn the lights up [which would probably make you never go in one again]. It still holds a place in my heart of a part of San Francisco that you would have to do at least once. Too bad once wasn’t enough to keep the doors opened. As one of the girls stated, Why would someone get in their car and drive from Palo Alto or wherever, find parking, to see a naked girl when they can do it from home? Well I’ll tell you why because The Lusty Lady has LIVE nude girls, like right in front of your face. I guess that’s not enough though.
It’s going to close, but if you want to be a part of it one last time, go in, throw in a dollar, say ‘Hi’ to the ladies and give them a good send-off. Maybe Wife will let me make one last visit.