EEF33646-832E-47C7-9329-A006153AD436 A Requiem For Sidecar | Baghdad By The Bay

A Requiem For Sidecar

Sidecar R.I.P.Today when people talk about ridesharing they don’t even use that word. They say, Uber or Lyft. Those are the big two everyone knows about, but there was a third company. This company started ridesharing where people who had a car could give other people a ride and make money in the process. That company was Sidecar.

Unfortunately, like many technology based companies, Sidecar will be ending its run tomorrow, December 31st, 2015. This saddens me in many ways because it was the first company I drove for and the people there really used to reach out to the drivers. Some of us, like myself were made Captains because of our interest in the company. We were able to give feedback, help train new drivers and host meet ups to answer questions other drivers had. This was something that Uber and Lyft didn’t do. There was very little wall between the drivers and the people who worked at Sidecar. Chances were if you drove for Sidecar you had met someone who worked there.

Sidecar was an innovative company in that it let the riders choose the drivers which for someone like me was great. I was a favorite among many of the riders and for a long time I rarely had much downtime. Then the fare wars started and Uber and Lyft started to drop prices to ridiculous levels. It used to be that if Uber fares were above 1.4x in surge it was cheaper to take a cab. Now if the fare exceeds 2.0x in surge it’s cheaper to take a cab.

The riders started to flock to Uber and Lyft and Sidecar unfortunately didn’t have the market penetration or money to advertise like the others and the riders fell off. They then moved over to incorporating deliveries which was great for drivers for a while, but then other delivery companies came in and the fare wars began again.

Ultimately, drivers needed to make a realistic amount of money to make it worth it to drive for any company and the drivers started to go where the money was. Drivers for Sidecar could set their own prices which in the end caused Sidecar to be more pricey than Uber or Lyft. This left Sidecar with only a handful of die-hard users that remained. I had made many friends and a few even had my phone number and would text me when they needed a ride, but because they were more expensive, even though the riders had more options, price beat out the service provided.

Now that will be gone and I’m sad because I probably won’t see a lot of those people anymore. I won’t have the fun chats or know ahead of time that the person I’m picking up won’t be so drunk that they’re going to pass out in my car or worse. I feel a loss that what could have been a great company from San Francisco has come to an end. Hopefully something will come out of this, but I suspect that 2016 will have many changes to the rideshare industry and gig economy so expect to see some changes here in the near future.

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