My wife tipped me off to an article after I read a newspaper article about how tech savvy businesses are asking people their Klout scores in job interviews. I have been asked my Klout score on at least two interviews and I believe their influence in social media is unfair as well as unjust and I’m going to get into that area now.
I heard about Klout [which wordpress keeps automatically changing to clout so it isn’t as influential as it may want you to think it is] through some of my friends on twitter, so I jumped off the bridge because they did and joined up with said website.I started out with a score in the high 40’s which slowly moved up to 67. I thought it was pretty good at the time and then they changed their algorithm and I dropped down to 50 overnight. As a matter of fact, I noticed that everyone I saw on Klout that I had influence with dropped overnight. This was kind of like devaluing the dollar and then having banks tell you that the $10,000 you had in savings is now only $5,000. The company is acting recklessly yet companies who value social media take it seriously.
I have clout. When I walked into a Mayoral debate, several of the candidates for mayor knew me on site and walked up and shook my hand. Some didn’t because I had spoken ill of them and had even had their campaign coordinators call me to speak with me. There are many restaurants and businesses in San Francisco that when I walk into them the owners know me by name and welcome me. Some even ask my opinion on new dishes they are thinking of selling. I’ve got clout. My Klout score on the the other hand speaks differently.
Klout says it takes it’s information from many different social networks such as Facebook, Twitter, LinkedIn, FourSquare, etc. Recently it’s said that it’s new algorithm uses only the four previously mentioned sites, but I disagree. I have many posts on Facebook, LinkedIn and FourSquare, but have recently declined in my twitter posts to maybe once or twice a day and noticed my Klout score decreased daily until one day I posted four tweets and it suddenly jumped up a point. Some of my fellow twits decided to do a test one day and we started a conversation on twitter about Klout going back and forth and the next day I had jumped up 5 points.
Klout is highly weighted towards twitter usage. That has become obvious and I defy them to prove otherwise. This website has reached out to hundreds of thousands of people around the world. I am known, yet there are people data farmed on Klout who are shown to have influence on topics that A: They know nothing about and B: are not on Klout. When I joined it took me over a month before Klout showed that I have influence on several topics. The topic that I have the most Klout on according to the website is Smartphones. The least amount of Klout I have is on San Francisco. While I love my iPhone I regularly write about San Francisco so I think it should be the other way around. They aren’t taking this blog into account. I am one of the few born and raised San Franciscans who writes about San Francisco. I would think Woody LaBounty of the Western Neighborhoods Project should have more Klout on San Francisco than me, but his score is only 21 and his topic of influence is Geneva. I don’t know if that’s the street or the city in Switzerland, but something is not right here.
Klout is currently in beta so nobody should be taking it too seriously, so it seems strange to me that there are companies looking for people with social media skills that ARE taking Klout seriously. If people are going to use Klout they should seriously consider it’s value with a large Siberian salt mine at the moment.