Since I’ve got a broken ankle I can’t do too much so I was checking out the prices last night after OutsideLands finished for taking a ride with the various TNC’s as an alternative to cab rides or muni. It was pretty shocking.
I drive for Sidecar and was able to drive last year and it was pretty busy. Most of the rides were short because people would park a few blocks away and walk to the concert. Most of my trips were for around $8-$10. This year it was different. A lot different.
I started checking prices around 9:30pm on Uber and Sidecar [Lyft doesn’t give estimates, but I had heard they were charging 25% Prime Time Tips on top of their ride fee]. Here’s what I found. I live a little over a mile from OutsideLands and was curious what a ride would cost me to get home from there:
Uber: $40 [estimate]
Sidecar: $6 [real price]
Yes, Uber has what is known as surge pricing. If Uber thinks there is going to be a high demand they will charge more to get more drivers out there. It’s actually the opposite of the supply and demand idea. When a lot of people want a product the price goes down to move more product. Uber is a service though, so when demand goes up so does the price. The biggest problem is that Uber isn’t the only game in town as much as they’d like to think.
Sidecar has a policy where driver’s can set their own prices, but new drivers are set up so that their first 25 rides will be forced to the minimum of $5 and base multiplier of 1.0. This doesn’t mean all rides will be $5, but they will be cheaper. This pricing makes regular Sidecar drivers stay competitive with the new drivers and not seriously overcharging for the service. It’s kind of an odd way of doing business, but it seems to work out better so far for the riders.
Another odd thing was that if you tried to get an Uber car at 9:30 on the Richmond side of Golden Gate Park it was surging at 5.0x, but if you walked a little bit to the Sunset side to get an Uber car it was at 2.0x. That’s over half the price. Here’s where it gets a little weird. Richmond side Uber to Russian Hill [a friend of mine asked me this question] $75. Sunset side Uber to Russian Hill $50. Yes, you could save $25 and take a longer ride just by walking the equivalent of a couple of blocks.
My advice to people looking for an alternative to the overburdened Muni to get too and from OutsideLands is that if you’re going to take Uber go to the Sunset [south] side of Golden Gate Park to request a ride, or just look for Sidecar which will save you the most money. It won’t guarantee you a $6, but it will definitely be a lot cheaper than Uber or Lyft.