The Mission was a place I called home about 25 years ago and back then it was nothing like it is today. Back then there was hardly anything to do except get a burrito or go to the El Rio bar because it wasn’t really a spot for nightlife for the non-Hispanic community.
Today, the Mission has changed and the people who have moved there have ended up turning the place into something that almost doesn’t belong as a part of San Francisco anymore and let me explain. The people of the Mission today, stay in the Mission. They really don’t know about anything outside the Mission other than if they have to make a trip downtown to go to a work related meeting. Nothing else exists for them.
For New Mission residents today they don’t seem to understand that you don’t have to wait in line for over an hour to get an ice cream cone or that you can get a slice of pizza for under $10. Most of the time when I’m driving through the Mission to give people a ride you can tell the people who live there. It’s never more than an $8 ride because that’s pretty much how much it costs to go from one end of the Mission to the other even though most of them stay within the area of 16th Street and 24th Street and usually between Dolores and maybe Bryant.
These aren’t the residents from 10-15 years ago or even the residents for 20-30 years ago, but the new techies that everyone complains about because it’s their fault that the rents are going up. I might be wrong here, but last time I checked I never heard a renter who said, no that’s really far to little for me to pay every month to live here, let me give you more. I sincerely believe that it is the landlords who are raising the prices on the real estate here more than the techies. Most who I meet are living with 3-5 other roommates when renting a house or at least more people than there are naturally occurring bedrooms. They have to cram themselves in to be able to afford the rents out there that they didn’t set in the first place.
Because of this it gets pretty crowded. Weekends can be extremely ridiculous because you have not only the Mission street residents, but also people from all over San Francisco that now have a reason to go there on a weekend evening other than to buy drugs. [Remember I lived there 25 years ago. It was way easy to buy drugs without having to walk more than a block.]
Buying a burrito will take you a long time now even though there are many taquerias there because there’s even more people drawn there. On a weekend night the crowds from the restaurants and bars are spilling over into the streets on Valencia and it is not a street to try and drive down. My old roommate and I used to split a two bedroom house with a full living room, dining room [which would be two other bedrooms now] and kitchen for $800 a month. We had the chance to buy the house for $209,000 and thought it was too much in 1995. Guess what…it sold for less and would now sell for around a million dollars. That’s a pretty good increase in value and yes, I’m still kicking myself about that today.
Something I learned about the area that I hadn’t noticed at first is that there are a lot of homes and apartments that have been gutted and rebuilt. Because they have done this and it is after 1979 these places aren’t linked to rent control so anyone renting them doesn’t have any protection. In my book this is wrong. Even the places that aren’t being rebuilt have been pulled off the market so that they could come back at a vastly increased price.
The techies moving into the Mission aren’t millionaires. The largest bracket for income is in the $35k-75k range pretty much like every other area in San Francisco [except for SoMA in the 94105 zip code which is the richest]. There really isn’t much reason to raise the prices so high that someone has to spend $30k/year just on their portion of the rent, but seriously, these new residents don’t know any better. The insiders say things like, well I don’t stand in line for ice cream at the Bi-Rite. I go across the street and buy a pint. OK, buy you’re spending $6-$8 for a pint of ice cream. Wife and I happened to be in the area during the week when everyone was gone and there was no line. We stopped in at the Bi-Rite and I have to say we loved the ice cream. It was worth the $3 cone…no everyday, but once in awhile and it certainly wouldn’t have been worth it if he had to wait an hour and half for it. To be fair, Mitchell’s ice cream is just as good, but the same rules apply. Just go when no one is in line or buy some at a grocery store that carries it. We also stopped in at a taqueria and there was no line during the week. The prices were pretty fair, but if we had to wait in line we would have fixed something to eat at home that would have been close enough for about a fifth of the cost.
Seriously though, if anyone from the Mission who’s a new resident reads this can I suggest you check out the ice cream from a couple of friends of mine called Ben & Jerry. It’s a little cheaper and you can get it at pretty much any grocery store in the City. Hell, liquor stores even have it. There’s also some things called tortillas and Mexican cheese you can get at those same stores and toss in a pan for an instant quesadilla. I won’t tell everyone that you like to put Sriracha sauce on your quesadillas though. No really I won’t.
I grew up in the Mission, born and raised and yes- it has changed for the worse. New restaurants, cafe’s, and boutiques are very exclusionary and cater only to a certain demographic, Young (20-30 somethings)and white. The Hispanic culture that defined this neighborhood for more than 50 years is being eradicated.
The Mission is being slowly transformed into a Hayes Valley clone, white-bred and bland. Both landlords and techies are to blame because the techies are the only ones able to pay the ridiculous rents for apartments there. A sad and tragic end for a once vibrant neighborhood.