Author: Eric Kauschen

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The Mission Is The Hot New District? Seriously?

Mission DistrictI don’t like to put down areas of the city and in this case it’s kind of a half hearted commentary, but I just read that the Mission District is the new hot place to buy in San Francisco. I’m not so sure it’s hot to buy or hot to sell. The reality is whether or not you’ll drop a million dollars on a fixer upper.

Yes, you read that right, there is a home that the owners are asking $1,000,000 and it’s a fixer upper expected to sell for more money. This house was one of the original houses and my guess from looking at the outside is that not too much has been done on the inside. I can see asking a price like that on some of the more updated homes, but a lot of the original homes were built in the 20’s and 30’s and there are possible problems that will cost you even more in the long run.

Granted, it was 20 years ago, but I lived in a 2 bedroom house in the Mission. It was my first time I had moved out of my parents house and had sort of a house of my own. This house was built in 1924. It had a living room, dining room and kitchen on one floor and a large bedroom, small bedroom and sunroom on the top floor along with the bathrooms. It was a good sturdy house, but there were also parts downstairs that no one ever walked into. There was a door next to the garage door that you couldn’t see for all the spider webs. The door out to our backyard that was overgrown with weeds and blackberry brambles was sealed shut with spiderwebs. To get into the garage you had to have a tiny car because the street was so narrow you couldn’t really get enough angle to get into the garage with a regular sized car.

I got used to parking 2-4 blocks away from the house because the house was on a private street that dead ended and you had to back up to get down the street because there wasn’t enough room to turn around. You couldn’t park on the street on my side and on the other side people would park halfway on the curb. Because I was parking 2-4 blocks away my tires were always in good shape usually because I had to replace them every 6 months because someone would slash them. I got to fall asleep to the lulling sounds of gun fire that was going on between the local gangs. I never really walked the streets unless I was going to work because there wasn’t anything to walk to really other than my car. I would have to drive to get to most places because walking wasn’t really that safe.

Let’s fast forward to today and see how it is. When you look at the paper you still see stories of people getting shot or car chases ending in crashes. There are a lot of new restaurants catering to hipsters that have had cars crash into them or people shot during dinner service. Fires caused by substandard old wiring. This is not a positive reason to live in a place. The Mission attracted hipsters because it was a cheap place to live at first. Hell, our rent on the house I was in was $800/month split between 2 [sometimes 3] of us. When we moved out the house had sold for $209k. Now the prices can be 5x that.

It’s not cheap to live there anymore, but there is still a mix of the old Mission and the new Mission which is having problems. You’ve got six figure income people living next door to welfare recipients. The crime level is still much higher than in other parts of the city. A lot of the hipsters living there are at the lower end of the income spectrum because they’re new to San Francisco and don’t understand that it takes a lot of money or luck to live here comfortably. They are the ones that will come and go that will make the Mission’s old beat up properties slide by the way side quickly.

I’m not too sure because I don’t have many homeowners to talk to, but the idea of buying a house and flipping it for a profit in a couple of years seems to yield a lesser return than it did 10-15 years ago. Owning a home is a long term thing and takes commitment. You’re tied to it for 30 years if you’re serious and a lot changes in 30 years. Oddly enough there are better places [and by better I mean less expensive, lower crime rate, better schools, etc] outside the Mission that change more slowly that are better for a long term commitment. These are parts of the city a lot of the new comers call boring. Excitement for me in owning a house isn’t asking myself when I step out the door, am I going to get shot at or just have my car broken into. In the long term, these areas have more value as they keep moving up in value just slowly. Note that the house I used to live in in the Mission could be sold today for $735k and rent for $3300 a month.  While that’s quite an increase since I was there my old next door neighbor has seen the house value rise and fall radically over the years.

Overall, I don’t mind my couple of times a year visit to the Mission, but the idea of living there now would be a step down for me.

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Let’s Go To The Movies!

The Parkside TheaterFor some reason this popped into my mind over the weekend and I had to see if I could dig anything up on this, but back in the late 60’s/early 70’s when I was a young pup the elementary schools at the end of the school year would sell matinee tickets to your local movie theater for a Tuesday or Wednesday showing and each movie ticket cost 15¢. You would buy enough to cover you for the summer and once a week your parents would cart you off to the local theater and dump you there for the day. Life was good back then.

I’d like to say 15¢ was worth more back then and I’m sure it was, but this wasn’t breaking anyone’s bank that I remember. A small box of candy, which would be considered large by today’s standards, at my local Parkside Theater was 16¢ [the extra penny was for tax], so getting rid of your kids for a day each week in the summer was worth the price of a candy bar. I don’t know about other theaters at the time, but the Parkside also served ice cream and sandwiches which was a bit odd for back then as they weren’t pre-packaged, but hand scooped and hand made.

As I remember the movies started at around 11am or so and ended around 4-4:30pm. They’d show a cartoon movie and then a live action movie, all kid oriented of course. You could go in and watch Jungle Book followed by Treasure Island and for a little kid having the big screen to share with his friends and not having your parents around was great. Before every movie they showed a few cartoon shorts for the kids with short attention spans to help hold them over through the movie. In between movies they had an intermission which meant time to buy more candy so you could properly fuel your sugar rush for when you came home. I would be sent off with a dollar in my pocket and always get candy, popcorn and a soda and come home with change.

While I only went to the Parkside, I think the summer movie thing was done all around the city. I seem to remember using my tickets at a theater in the Richmond District once or twice because my Mom’s best friend lived there and I’d sometimes go with her kids. It’s kind of hard thinking back to those times because today you’ve got entertainment available from so many different sources. Back then we didn’t have channels to change, I don’t even think we knew what movies they were going to show. I believe the tickets just had the day and the date and 15¢. Maybe the school name was on it because it was probably a way for the schools to add to their coffers.

Now here’s the funny thing, I found out that the Parkside Theater back in those days seated 1329 people, so on a sold out matinee they would make only $199.35 from ticket sales. You couldn’t buy them at the door, you had to get them from your school. Anything extra they got was from selling foods at the snack bar. I’m sure minimum wage was awful back then since the first real job I got was in 1977 and paid $2.20/hour and at that price I bet they could barely cover the cost of the staff if they weren’t selling lots at the snack bar. Working then wasn’t too much fun because if you did something incorrectly they could cut your pay for the day and I’m sure that was over used because in the mid 70’s they made it so you had to be paid for the hours you worked. No one seemed unhappy working at the theaters back then though, but I was only 7 so what did I know.

Those days are gone now with most of the small neighborhood theaters disappearing [the Parkside was a first run theater that got the movies as they came out] and I’m sure we’ll start to see some of the larger theaters disappear as the home screens keep getting bigger and people like to eat less over processed crap that they can make cheaper at home. It’s kind of sad though because it was a very memorable time for me. I haven’t been to a movie theater now in close to ten years, mostly because I can get close to the experience for a fraction of the price without having to walk across sticky floors to sit in an uncomfortable seat and eat junk food that everyone says today will take 10 years off your life, but when you’re a kid you don’t notice those things.

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Shhhh…A Shopping Secret

La Playa SafewayI was tempted not to share this one because I do like to shop here even though it’s a drive from my house [3 miles isn’t much of a drive for most people outside SF], but I figured that young hipsters who don’t usually have cars and live in the Mission or Haight won’t bother going all the way out to this place. What place am I talking about? The Safeway at the beach. I honestly hate shopping on weekends and the closest Safeway to me is on Noriega and 30th which I hate because it’s always crowded even during the week and in the evening it’s not crowded, but understaffed. The Safeway at the beach isn’t anything like that.

It’s kind of a hidden mystery for many because it’s a large Safeway, one of the largest in the city and they put it out at ocean on top of what used to be Playland at the Beach. Because of the exposure to all the salt air and fog from the ocean the outside looks a little dumpy, but when you go inside it’s a different story. The typical crowd is a bit on the rough side. I don’t mean fights will break out, just that to most people tossing on a t-shirt over your pajamas and grabbing your flip-flops is considered well dressed to shop here. I suppose a small part of this is due to the few homeless people who hang out in front and the large number that live in Golden Gate Park who go there to buy their food and cheap booze. They’re pretty harmless, but to the uninformed they can look a little scary.

The best part is the aisles are large, very large and it tends to be a very well stocked Safeway, but like many others the staff is a little short in the evenings. There is a Wells Fargo branch at this location where you can get all your banking done even on Sundays [side note, if you’re a real San Franciscan you bank at Wells Fargo]. The deli and bakery are sufficient and a little better stocked than many others around town, but for the general groceries you can find stuff here that is hard to find in other places just because they have lots of room and need to fill it. The butchers are one of the few at Safeway’s that you can pull over and have them cut some meat up for you.

When you finish your shopping and go to check out the wait can be stupidly fast on weekends and it’s not unusual to find a few checkers just standing there talking to another checker waiting for someone to show up. When I used to live a bit closer we used to go here all the time, but now on weekends it’s just kind of refreshing to get some morning air and walk around a store where there aren’t thousands of people pushing you all over the place. It’s even better when it’s a sunny morning which contrary to popular belief we do get more frequently than people think.

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Where Have All The Fish Geeks Gone?

Home AquariumI was looking back in time yesterday when I turned on the lights of my old sturdy 55 gallon fish tank. The fish had finally all died off after close to 15 years and there were just plants in the tank that didn’t need too much light so I had left the light off to save a bit of money [note, even if I left the lights on it would only cost 11¢/day] and I started to wonder where all the aquarium people had gone to?

Granted, I’ll have to take a step back in time to the 80’s and 90’s when I was involved with the San Francisco Aquarium Society. I wasn’t just involved, but I was the President for four years and on the Board of Directors for eight. The original story is linked above. Back then when I got involved with the SFAS, it when from a casual 50 members which we might get 20 to show up to over 500 members and we would be able to pack the old auditorium at the Academy of Sciences. I became known for being a fish geek. I would get calls from newspapers and local stations would have me be on a show to talk about the popularity of aquariums. I was on a trip in the 90’s to London and while walking around the London Aquarium I asked one of the workers about one of the tank set ups and after a couple of minutes was recognized and got the full behind the scenes tour of the aquarium [it’s good to be the fish geek].

Back then there were loads of aquarium stores around the city some small some huge [R.I.P. Nippon Aquarium] and you could find fish from all over the world available to you. The aquarium clubs had all the interesting fish that you’d never see anywhere else. In addition to the SFAS, there was also the Pacific Coast Cichlid Association, the Bay Area Killifish Association and the just started Bay Area Aquatic Plant Association. They’re all still around, but they aren’t as big a pull as they used to be.

Needs a little work don't it?Back then we had the true fish geeks who would have home setups that would rival some public aquariums. They would breed fish, sometimes producing strains that you hadn’t seen in the hobby. Many of these people were breeding fish that had come from collections years ago of fish that were endangered [I’ve seen more Devil’s Hole Pupfish bred in home tanks than there are in the Death Valley]. Those of us who bred fish back then could bring some into the meetings and easily leave with $100 in our pocket to spend over the weekend. My goal back then was when I retired I would breed fish and sell them at the club meetings to supplement my income. I had a friend who was importing plants and selling them to the stores around the Bay Area while he was living out of his car for awhile. He built a nice nest egg for himself and I thought I would too.

Now, that’s not so much the case. Fish I could have gotten $20-$30 for a pair are now selling for $5 for three pairs at some club meetings. The public shows such as the SFAS show at Tanforan every year is gone. It seems that people don’t think about home aquariums as much anymore. They’re easier to take care of than cats and dogs. True, they won’t curl up on your lap [unless you keep eels in a tank next to your bed. True story], but they do have personalities and a nice lush tank has been shown to lower blood pressure and give people well, warm fuzzy feelings. You can get into it as much as you want. You can start with a small 10 gallon tank and then move up to home installation if you get really into it.  The SFAS Home Shows were where people got to show off what they did with their tanks and gave the rest of us ideas to build on. There were a few people who always tried to out do everyone else. One friend who passed on had a 250 gallon coffee table with small sharks swimming around [no lasers on the sharks though].

I strongly recommend people try out aquariums at least once to see if they like them. The aquarium fish trade could use a boost and it would be great to bring it back in San Francisco.

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Super Bowl Food

Chili Con QuesoSince the Super Bowl is tomorrow it’s all about the food you serve along side the game that makes it a winner or not. I could tell that today when my wife and I went to the store and everyone was there stocking up on chicken, brats, steak you name it. The problem is that with all this protein people will be sucking down tomorrow they need a little something to balance it out it with and that’s where I come in.

My Mom discovered the recipe for Chili Con Queso a little late. Back then microwaves were for heating up food not really cooking it so she would prep this one on the stove. Microwaves are easier now and just about everybody has one so here’s the recipe:

1 lb.  (16 oz.) VELVEETA®, cut into 1/2-inch cubes
1 can  (10 oz.) RO*TEL Diced Tomatoes & Green Chilies, undrained

Chop the velveeta® into chunks and toss everything into a large microwaveable bowl and nuke it on high for 2:30 stir and nuke it again for 2:30. Serve with tortilla chips, chunks of bread, pretty much whatever you have around the house. I have friends who say they can’t cook and the only way to prove that to me is if you can’t make this recipe.

Since this is the Super Bowl you’re not supposed to ask whether or not it’s low salt, vegetarian, organic, healthy. Most Super Bowl snack foods aren’t healthy for you and that’s why I think it only happens once a year. I’m on the verge of calling this vegan because there’s no way anything living [except the tomato and chilies] could have ever come from a living thing. If you don’t go over board and down a couple of cups of the dip your salt and saturated fat shouldn’t put you over the deep like a brat would.

Note to all: This is old school and there is no artisanal, gourmet or other brand marketing in it. Hipster’s need not make unless they’re hosting a retro party.

This is probably one of the simplest dishes to make to go along with all the other garbage you’ll be eating tomorrow and it’s not quite as deadly as some people would think. My friends who are vegetarians and not vegans love this, but they wouldn’t ever admit to eating Velveeta®. Just as a side note, the original recipe called for a can of chili without beans and that definitely had a meatier punch to it. If you go this route I’d start slowly with the chili until you get it at the right consistency for you. Leaner chili would be good since you don’t want grease from the chili having an orgy with the oil in the Velveeta®.

GOOOOOOO NINERS!

 

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My First Job

Please Sir, I'd like some more.I was talking with a friend the other day about silly jobs we’ve worked. Most of my jobs have been fairly normal and anything odd never lasted more than a week [setting up the audio for a gay new year’s party was interesting, but having to move out the day after wasn’t]. I had to think hard on this one and then I remembered back when I was nine years old. That was what I would consider my first job.

I was in elementary school [Lawton Elementary to be specific] and it was the year that busing started. There was lots of turmoil going around most of it in class or on the school yard and I was this nice clean cut white boy who just should have had a kick me sign glued to my back. My mother was even told by the Principal that the reason I was getting into so many fights was because she dressed me too nice for school. I didn’t like school back then because in a couple of years I would be working out organic chemistry at classes I took at the Academy of Sciences that I learned more from than the prune faced teachers of yesteryear that would just scowl at you and put on the TV so we could watch an episode of Sesame Street or Electric Company while they went to the “conference room” to suck down have a pack of cigarettes.

I needed a way out and a friend of mine Cornell told me there was an opening for a dishwasher in the Cafeteria. Cornell and I because friends because I think I told him he was cheating at four square which I didn’t realize was a challenge or slang for, terribly sorry, but would you possibly mind kicking my clean cut white boy posterior? Afterwards we became friends and he let me in on the little secret.

When you worked in the Cafeteria you got to leave class before lunch. Lunch was split into two sections where the first group would be eating then go out to play and they’d shuffle the second group in. We got our lunch for free and there was almost two hours out of my school day I only had to deal with Mrs. Dixon who scowled at everyone except us, Cornell and one other person who I can’t remember his name. For getting the trays and washing them [I had the dryer detail putting the trays into and pulling them out of the dryer and stacking them] we were paid 25¢ a week plus the free lunch. I’m sure we could have asked for more, but six nine year olds going on strike doesn’t exactly make anyone suffer. In some ways I felt a bit like Oliver from Oliver Twist, without all the filth and suffering.

These were the days when your parents would scare you with threats that if you didn’t do better in school they’d expel you and no other school would take you and you would wind up broke and on the streets. Well at least that’s what my Mom would tell me. Being broke and on the streets would have been tough for a nine year old so I worked at school which wasn’t much of an effort and if I did wind up on the streets I could at least be a dishwasher.

What I remember the most was Mrs. Dixon [who I just can’t imagine what Mr. Dixon looked like if he did exist] would reward us at the end of the month if we did a good job with an ice cream bar. I never understood why she had them since none of the other kids got ice cream [note bragging sound in my voice]. It wasn’t really that much and I could probably go home after school and at least three days out of the week I could grab an ice cream bar out of my own freezer, but I guess because I had to work for it made the difference. Cornell always used to work hard because once a month was about the only time he would get ice cream and he’d run out the door showing that ice cream bar to everyone in the school yard. The quarter didn’t mean much when you got ice cream at the end of the month.

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Food Trucks Then and Now

Food TrucksSan Francisco has been over run with food truck culture just like many other cities. This time the food trucks are different than they used to be. When I was younger [not a kid, but this lasted into my early thirties] there weren’t really any food trucks other than the taco trucks you would see usually of the El Tonayense variety. These early food trucks were real working man’s kind of places to grab a bite to eat. Now the food trucks have slicked themselves up to cater to the foodistas around San Francisco.

The taco trucks were great when you were on a budget because I could get a burrito I could never finish and a coke for about $4.50. Now the food trucks are pushing up their prices selling gourmet, artisanal and organic foods to the foodistas who have lots of extra cash and in many cases don’t realize that they’re eating the food that the working middle class eats for around four times the price.

I have seen the trucks all over the city and I find it hard to pay $6-$8 for some variation of a grilled cheese sandwich plus the soda is separate from that price. My wife and I were watching The Great Food Truck Race where one truck was selling their hamburgers for $10 and lost due to lack of income and afterwards they were talking that they could have stayed in the game if they charged $12 per burger. I don’t know about you, but I can grill up a might fine hamburger at home with a side of fries and a coke for about $2. I also know of many foodista sit down places where for my $12 I get to have a seat at a nice table and I get the fries and coke for my $12.

I have this little hand gesture I make where I hold my hands flat in front of me to represent the amount I’d have to pay to purchase what they’re selling at cheaper price. Let’s say I pay $10 for lunch for two at In-N-Out burger. Now if I go to a food truck the same thing would cost me closer to $30, so I raise one hand up to show the price difference and ask, for 3x the price is it 3x as good? Honestly, I can’t and don’t think many people can taste organic, artisanal or gourmet in most cases. I can taste a well made hamburger, but gourmet and artisanal are words that are just used for packaging in my mind.  I hand made some silver dollar pancakes for my daughter because I thought it was cheaper than buying the pre-made ones for her. Mine ended up being tossed aside for the mass produced perfectly round pancakes. Oh well, at least I and my friends and family know I’m a good cook.

I understand the whole idea of the experience of eating at a food truck gathering. Off the Grid is a great example of pulling in people who have a large choice of food to choose from. It strikes me though as kind of like a food court that’s outdoors though. I’ve eaten food from several of the food trucks, but while they were good in most cases I’ve been able to get just as good from other places that are cheaper where I can sit down inside.

I don’t think San Francisco is the best place for food trucks because we don’t have the weather to support them every day unlike say, San Diego where the weather forecast is always, nice. We’re an expensive city to live in and the costs get passed on to the people. If anyone disagrees with me please post a comment because I wouldn’t mind being proven wrong. I’d like to see what I’m missing here. Please note that I haven’t mentioned anyone by name as I don’t want to upset any of the food truck owners, yet I do find it interesting that when I visit their websites they never list prices. Most restaurants do list prices and I just think the old rule of, if you have to ask the price you can’t afford it shouldn’t apply to a truck were I have to sit outside in a windy area to eat my food that’s gotten cold half way through it.

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Have Farmer’s Markets Become Superfluous?

Farmer's MarketMy wife and I took a trip past a farmer’s market yesterday and as we walked around we began to notice something that I remarked to her about. When I was a kid my parents used to go to the farmer’s market out on Alemany Blvd every few months. My Mom was into pickling and she could buy large flats of cucumbers and wax peppers to pickle and can up because they were cheaper. What we found yesterday wasn’t exactly the case.

Today there’s more than produce at farmer’s markets which makes them kind of more interesting to visit. While it used to be though that you would go to farmer’s markets to get things you couldn’t find anywhere else and to get them cheaper this isn’t really the case today.

Many of the non-produce packaged foods can be found in local upscale grocery stores usually at less price than at a farmer’s market because they just have to deliver the product and not stand around all day to hock their product. With the produce, I’ve seen the same trucks that work the markets at our local produce markets unloading larger amounts than they bring to the farmer’s markets and they are the same quality and cheaper.

So I thought for a second about why would you go to an outdoor market to buy your vegetables and other items when you could get them any day of the week for less at a produce market? I have yet to figure that out. I think it’s nice that there are a few food trucks there because they’re something different, but I just can’t bring myself to spend $20+ to feed my family when there are local restaurants that I can get it cheaper.

While I find them fun to walk around and see what’s available I usually don’t drop more than about $5 and that’s usually at one of the booths set up by a bakery. Frequently we’ve found that the produce we’ve purchased at a market doesn’t last more than a few days and you can never tell if the same business will be there next week.

So if you enjoy purchasing at farmer’s markets please comment and tell me why because I’d like to know.

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Don’t Move Here!

Talk-to-the-handAs I was spending my day surfing the web I came across a few articles about people who’ve moved to San Francisco like this one. My suggestion is don’t move here. Most of the people who were complaining about San Francisco have lived here for 3-5 years at the most, tend to be hipsters from the Mission, and shop at Whole Foods. They don’t understand that there’s more to San Francisco and I’m going to tell you some of the only reasons you should move here.

First, you’ve got an Aunt Gladys who bought her house in the pre-Prop 13 days and stayed there. Then she died and left you the house. Depending on the size of the house you’ll get stuck with paying between $800-$1500 a year in property taxes and the bit of house upkeep. Having a house handed you means that you have the equivalent of $42k/year income a year since you don’t have to pay rent. If you’re rich buy away. Once your house is paid off you’ll be paying per year less than what you’d pay per month to rent. I have a friend who bought a two bedroom house about 10 years ago and his mortgage is less than what he could get for renting the place plus it has a built in bar.

Second, if you choose to rent and now isn’t the best time you pretty much missed the boat by about 15-20 years. If you do decide to rent try to stay there. We’ve got a thing people refer to as rent control. My wife and I rented a two bedroom house 10 years ago that we payed $1200/month. Mind you we moved in there in 1997 before the dot com 1.0 pushed rental prices up to a ridiculous rate. If we stayed there we might be paying $1500/month…for a two bedroom house. When I first moved out to the Mission and that was around 1991 I split a two bedroom house with a full living room, full dining room, big kitchen, two huge bedrooms and a sun room for $400/month and that was my share. Our rent never went up while we stayed there and any fix ups the house needed we got to take off the rent.

Other than that, don’t move here. Rents are high and some of the employers are paying stupidly low wages. People who work in grocery stores and the like are here because they live with there parents, inherited their house from their parents or are section 8 disabled. Seeing guys in their 50’s who live with their aging Mom or Dad isn’t something to look down on here because they’re able to live here and go out to dinner at a nice restaurant every once in awhile while working for $17/hour. If you don’t already own and have your house paid off you need to earn about $35-$50 an hour to live like you would in other parts of the country. I don’t understand why some people move here and work long hours and then go shopping on the weekends for prepared foods because they don’t have time to cook or they go out to eat for half the week at an overpriced eatery when they could make enough food on the weekends at home for the whole week if they just made the effort, but that’s not my place to judge. I did used to shake my head when I worked with a girl who made $14/hour, lived in the upper haight with several roommates and would go to Whole Foods to buy her lunch. I would go around the corner for a $2 taco and bring a soda from home if I hadn’t brought my lunch and this was last year.

If you move here you don’t know the City well enough before you move here and don’t understand things like you can get the best and cheapest burrito outside of the mission because there aren’t those kind of hipsters where this place is located. You can get good food cheap if you know where to look [hint alley ways], but you’ll only know that once you’ve moved here and been around the City for about six months.

PBR is not what cheap San Franciscan’s drink. It’s Budweiser. PBR also tells everyone you’re a broke hipster and you’ve just labeled yourself even if you weren’t trying. While there aren’t that many born and raise in SF people left they’re the ones with the money in this city. Face it, until you’ve got 30 years under your belt here you’re going to have a rough time of it.

By all means though, come and visit us. We have a lot to offer. Great parks and museums and as others have noted great food. Affordable housing just isn’t one of those things.

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Bud’s Ice Cream

logo_budsWe went over to a friend’s house a few months ago [what we call Summer in San Francisco and others call Fall] and they offered us some ice cream. They pulled out a half gallon of Bud’s Vanilla Ice Cream and a light bulb went off in my head. It was only about a 4 watt light bulb so it faded away quickly. My wife brought up Bud’s the other day so I had to dip into the morgue and see why this stuck in my head at one time.

As it turns out, Bud’s Ice Cream was the first premium Ice Cream sold in the United States from an ice cream shop [there had been restaurants going back to the 1800’s that served elaborate ice cream desserts made on the premises that didn’t have any funny ingredients and it was pure cream thick and heavy in each scoop]. Bud Scheideman opened his store in Noe Valley at a date I couldn’t find, but he sold it to his cousin Al Edlin in 1952 for $8000. It was then that the premium aspect jumped out. They didn’t really have much competition back then because when I was a kid in the 70’s you had generic store brands that mixed milk in with their cream or simply replaced the cream altogether and sold it as Ice Milk. Ice Milk was nowhere near gelato [which is made with milk and not cream] and Bud’s was the cream of the crop for ice creams.

It was the only ice cream my Mom bought for awhile until Baskin-Robbins opened up 31 flavors. My Mom fell in love with their black walnut or the jamoca almond fudge which Bud’s never made, but when it came to chocolate or vanilla ice creams it was always Bud’s because it tasted better. My Mom would have run back to Bud’s for black walnut or jamoca almond fudge if they made them, but I guess Bud’s had a problem with using the term jamoca which refers to a person of mixed racial heritage.

As I was searching through the morgue [i.e. my addled brain and google] the hammer came down. Bud’s was sold to Berkeley Farms in the 80’s who outsourced the production of Bud’s Ice Cream to Bangkok, Thailand [Headquarters are in Ho Chi Minh City]. OUTSOURCED ICE CREAM?!?!?! Are they going to start milking cows as well? Maybe that’s why Berkeley Farms slogan is Farms? In Berkeley? That’s because their ice cream is made in Thailand, not Berkeley.

Now, while I’ve never been to Bangkok, Thailand I’ver heard many good things about it from friends who’ve visited [most of which I can’t print here and have very little to do with ice cream, but upon occasion…] This isn’t something that transports like say, plastic bottles. Ice cream needs to be transferred in a large freezer cargo ship. There must me some expense that adds to this. Couldn’t a place like say Canada or Mexico do the job or maybe Berkeley instead of shipping ice cream across the Pacific Ocean to the states?

It was a pretty good ice cream, but you don’t find it in too many places in San Francisco anymore. Our friends got it from a high end grocery store in San Bruno where it was $9 for a half gallon. While it’s good, it’s not three times the price as good. We have so many locals or much closer than Thailand who make good ice cream that I don’t need to pay $9 a half gallon for that I’m just as satisfied with.

P.S. I’m more of a gelato fan, gianduja to be specific and I can make it at home very easily.