I have seen this theater being built over a year ago and was interested in seeing what a new theater in San Francisco might be like. I got the chance to experience it when my company held a night out there to see of all things, Back To The Future which came out before most of the employees were born.
It’s a lot different from other movie theaters where you walk up to a ticket booth and buy your ticket then give the ticket to someone standing at the door. You can actually walk in and the ticket seller is off in the back past the stairs up to the theaters. This seemed very odd to me at first because you could easily walk into a theater to watch a movie without paying.
As it turns out this theater is a theater where watching a movie is second place to the experience. When I first walked in there were several retro video games and a record store which going with the retro theme only sold vinyl. There was a bar in the very back and when I got up to the theater we had rented Each seat had a table with a menu. You can write your own ticket up for food or drink you’d like to order and a server will sneak by and grab your ticket and deliver your order. Kind of a cool idea since theater food wasn’t always known to be the best.
Because we were a private affair they offered up popcorn which had truffle butter [don’t worry, it’s not a link to the Niki Minaj song], garlic parmesan or kimchee coatings] as well as draft beer and champagne. After walking around a bit I noticed that they had tables set up in between the rows filled with pizza and sliders. Being an old school native these were not the classic theater foods I expected. I have to say the chicken sliders were pretty tasty and the pizza was of the thin crust California style with lots of veggies and I assume the pepperoni came from pigs who were masturbated and washed daily. In short, I wish I hadn’t eaten lunch that day because the food was really good. The popcorn was pretty addictive even though the the whole truffle thing is lost on me as I am one of those 30% of the population where truffles taste like dirt.
The New Mission is owned by Alamo Drafthouse Cinema which is a chain of all things that started in Austin, TX. Austin is a lot like San Francisco with a bit of a drawl so it fits with our culture here. The idea of getting real food and having a seriously well stocked bar on site actually made this an even better evening. I kind of felt like I was sitting at home watching a movie on my own big screen TV, but didn’t have to worry about cleaning up after my drunk friends when home. While the prices seemed a t0uch high to this old guy they aren’t really that bad compared to other places in San Francisco. Hell for today’s working class it’s down right affordable. Definitely check it out and make sure you walk all over the place to get the full experience. Stop by the bar at the end for a cocktail before you leave and don’t worry about anyone checking your ticket.