Food Trucks Then and Now

Food TrucksSan Francisco has been over run with food truck culture just like many other cities. This time the food trucks are different than they used to be. When I was younger [not a kid, but this lasted into my early thirties] there weren’t really any food trucks other than the taco trucks you would see usually of the El Tonayense variety. These early food trucks were real working man’s kind of places to grab a bite to eat. Now the food trucks have slicked themselves up to cater to the foodistas around San Francisco.

The taco trucks were great when you were on a budget because I could get a burrito I could never finish and a coke for about $4.50. Now the food trucks are pushing up their prices selling gourmet, artisanal and organic foods to the foodistas who have lots of extra cash and in many cases don’t realize that they’re eating the food that the working middle class eats for around four times the price.

I have seen the trucks all over the city and I find it hard to pay $6-$8 for some variation of a grilled cheese sandwich plus the soda is separate from that price. My wife and I were watching The Great Food Truck Race where one truck was selling their hamburgers for $10 and lost due to lack of income and afterwards they were talking that they could have stayed in the game if they charged $12 per burger. I don’t know about you, but I can grill up a might fine hamburger at home with a side of fries and a coke for about $2. I also know of many foodista sit down places where for my $12 I get to have a seat at a nice table and I get the fries and coke for my $12.

I have this little hand gesture I make where I hold my hands flat in front of me to represent the amount I’d have to pay to purchase what they’re selling at cheaper price. Let’s say I pay $10 for lunch for two at In-N-Out burger. Now if I go to a food truck the same thing would cost me closer to $30, so I raise one hand up to show the price difference and ask, for 3x the price is it 3x as good? Honestly, I can’t and don’t think many people can taste organic, artisanal or gourmet in most cases. I can taste a well made hamburger, but gourmet and artisanal are words that are just used for packaging in my mind.  I hand made some silver dollar pancakes for my daughter because I thought it was cheaper than buying the pre-made ones for her. Mine ended up being tossed aside for the mass produced perfectly round pancakes. Oh well, at least I and my friends and family know I’m a good cook.

I understand the whole idea of the experience of eating at a food truck gathering. Off the Grid is a great example of pulling in people who have a large choice of food to choose from. It strikes me though as kind of like a food court that’s outdoors though. I’ve eaten food from several of the food trucks, but while they were good in most cases I’ve been able to get just as good from other places that are cheaper where I can sit down inside.

I don’t think San Francisco is the best place for food trucks because we don’t have the weather to support them every day unlike say, San Diego where the weather forecast is always, nice. We’re an expensive city to live in and the costs get passed on to the people. If anyone disagrees with me please post a comment because I wouldn’t mind being proven wrong. I’d like to see what I’m missing here. Please note that I haven’t mentioned anyone by name as I don’t want to upset any of the food truck owners, yet I do find it interesting that when I visit their websites they never list prices. Most restaurants do list prices and I just think the old rule of, if you have to ask the price you can’t afford it shouldn’t apply to a truck were I have to sit outside in a windy area to eat my food that’s gotten cold half way through it.

Potrero Hill

As you may have noticed, I haven’t posted anything in awhile and that’s because I’ve taken a real job that I have to do a 9am to close to 5pm almost everyday in the office. I know that sounds vague, but for someone who has had a bit of hipster life without the bad clothes for the last three years it’s a big change. Most of the companies I’ve worked for have been work from home or work is like home so it’s a bit different for me now and to add to that I work in a part of town that I never went to before 9pm.

I work in the Potrero Hill district of SF and after a week and a half I’m starting to get a better feel for the area. It’s a mix of industrial, commercial and residential which is a lot different than the Sunset District, oh and the sun shines there on a daily basis. When I can drive into work I get free parking and can get there in 20 minutes. When I take the bus it takes me 45 minutes to an hour to get there.

Getting used to heat during the day is something new to me. My nordic blood of the Sunset makes me sweat when the temperature passes 60°. I worked in SOMA for a short period where the heat got up into the 80’s every day and all of us were sweaty messes, but that was a print shop this place is a little more upscale and you have to sort of look like you’re working at a business so it’s a different area.

Not just in that aspect, but also in the fact that in the area around 16th and DeHaro where I work you won’t find a corner store anywhere so you pretty much need to bring in everything you need to work with you. Great when I drive in, but kind of a hassle on the bus.

When I used to come out here was about 20 years ago when the music scene had declined to the point that the Bottom of the Hill was the only place left for bands to play. Now there’s Thee Parkside for bands, but I’ve never been there. Other than that there’s very little else to draw me to this part of town. The only grocery store is Whole Foods that is ridiculously expensive, but there’s tons of really nice upscale condos all over the place, so the Potrero has a ying and yang aspect to it.

There are lots of restaurants and you’ll see lots of hipsters sitting out in front in the sun eating their lunch, but you also have a few, but small number of crazy types walking down the block yelling at the top of their lungs. Most of the businesses are also a bit on the upscale side as well even though they’re in old building from the early part of the 20th century.

This is a new experience for me, so it’s going to take me a while to being out here. It’s definitely a part of San Francisco I haven’t really experienced before and I have to say when I get on 280 South at Mariposa my car literally bounces up and down and I’m still trying to figure out why.

New Face For Fort Mason?

Originally a U.S. Army post built in late 1800’s for coastal defense during the Civil War [good job guys!], Fort Mason expanded in 1912 to include docks and storage for shipping overseas soldiers and equipment for wars. It hasn’t really changed too much since then since it was finally decommission and handed over to the National Parks Service in the 1970’s.

While there have been some minor improvements, it’s still pretty much storage facilities except for the few rooms that can be rented out for events, Greens, The Blue Bear School of Music and the Italian American Museum. I’m sure there’s more there, but I just haven’t come across it other than attending a meeting of the San Francisco Aquarium Society a few months ago and attending traffic school there several years ago.

The buildings are starting to look rather worn out though and something needs to be done to bring these 13 acres of land to be more useful to the city other than a parking place for Off-The-Grid food trucks every Friday night. Now Fort Mason Revisited has asked 20 design firms to come up with designs to revamp the place and I say good for them. Yes, there’s lots of historical nature to the place having been used by the military during all the wars up to and including the Korean War, but it now needs a big change to serve the people of San Francisco.

Of the 20 firms selected, they have until June 15 to say whether or not they’re in and then three of the firms will be selected to start work this summer. There’s no telling what will come of the place, but I hoping for the best. Wouldn’t it be great if we could have a place that’s built off of modern designs with added solar and wind power to electrify the place. The city is also in the process of trying to extend the F line to Fort Mason through an unused rail tunnel in upper Fort Mason. I think that would be a good idea and I believe they should retain some of the nautical themes that have been in place so it coincides with all the boats docked next to it.